Category Archives: SEO Los Angeles

More Ways to Optimize Blog Posts for SEO

There are plenty of ways to make the most of each and every blog post you publish on your website. We understand the importance of a quality blog. Any SEO firm will tell you that things like research and keywords are important, but going beyond that to really dig deep into the heart of your content is even more important. So, let’s focus on a few more tips you can use, along with SEO experts in Los Angeles, like Welpi, or anywhere across the globe. When you work with the right company, your blogs will showcase the success for you.

Be Courteous With Links, Give in Order to Get

A lot of search engine optimization agencies will focus on the importance of backlinking. When you reference other blogs, pages, etc. within your own publishing, a few things happen. First, your blog looks more credible. It’s good manners to give credit where credit is due, and if that linked blog or website takes notice, they make create a link back to your own site. That can be extremely beneficial if they have a popular site with a lot of regular visitors. Consider it proper blogging etiquette to include links for information, and you’ll likely rank higher because of it.

How to Deal With Images and Why You should

A blog post should never just be paragraph after paragraph of information, without the proper images there to complement what you’re saying. However, those images should be optimized for your post, as well. You can actually use alt tags to put keywords behind your images. That way, search engines can still pick up on them through those keywords, and people can actually discover your blog through the images, if they have the right tags in place. It’s essentially allowing you to optimize every square inch of your published posting, so why not take full advantage of it?

Be Social, Subscribe and Share

No matter what, you should be making it as easy as possible for people to keep coming back to your blog. You can do that in several ways, but two of the most important include providing an RSS Feed, or Subscription button that is easily readable and ‘clickable’ somewhere on your blog. You should also be utilizing social media to promote your blog posts often. If you have a strong social media presence, but your website presence is weaker, promoting your content via Facebook, Twitter, etc., can be a great way to find a boost, and get your blogs to really work for you. After all, published content is meant to be shared. What better way to get it out there quickly than on your own social media sites?

Not only do quality blog posts provide more relative content to your website, but they make you seem more credible to search engines, and readers alike. If you’re unsure of where to get started with blogging, or how to make the most of your publications, work with an SEO expert to get started with the best practices.

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Still Struggling? Two Additional Tips for Site SEO

If you take a look at past blogs, you’ll see two tips for helping your website’s SEO. We know how important it is to feel as though you’ve got a good grasp on your website from the very start. Sometimes, though, it can become overwhelming – especially if you didn’t get into business with a deep understanding of digital marketing, web content, etc. Search engine optimization agencies are in place to make sure that no matter your personal skill level in digital marketing efforts, your site is fully optimized.

So, what are a few more ways to get your website where it needs to be?

Links, Links, Links

There is a fine line here when it comes to backlinking, which is why it’s always a good idea to hire an SEO firm to take care of it if you’re unsure. Having a ‘link-worthy’ site is extremely important when it comes to how search engines will pick up on you. You might think it’s exciting to have a lot of ‘Click here!’ buttons, leading people to different pages, but the mystery is gone. That no longer gets picked up by search engines, and if your audience doesn’t know what they are ‘clicking here’ for, they’re less likely to trust you.

Instead, write out the name of where they’ll be taken to in the link. For example, “Los Angeles SEO Expert” will be picked up by search engines as a useful and rich keyword, whereas “Click here” will not.

Alt Tags for Media To Optimization

Search engines can’t interpret images, video, etc. So, by creating alt tags (alternative tags) for pictures and videos on our site, it makes them easier to get picked up by search engines, so people looking for that relevant content can still find the right video, image, etc. Alt tags are another form of hiding keywords behind an image, but they hold the same rules as content keywords: You shouldn’t overstuff, you should keep them short and concise, and they should be relevant to the image or video you’re displaying. If your website has a great video that explains exactly what it is you do, and it’s a video that would intrigue thousands of buyers, but no one gets to see it, what’s the point?

Having the right alt tags lined up within the video will allow it to get picked up by Google, Yahoo, Bing, etc. Keep in mind that your alt tags should mostly appear on web pages that are heavy on images and video, and light on text. If you have a video that says the same thing as the text on your page, an alt tag may not make much of a difference. But, where your pages don’t have much textual content, alt tags can be a great way to still get discovered.

If you’re unsure if your website is fully taking advantage of these tips, or our previous tips, contact an SEO expert. You may just find out how much your site can improve and grow from a few quick changes.

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